AI Tips: How to Use AI to Improve Your Content MarketingAug, 8 2023
AI Tips: How to Use AI to Improve Your Content Marketing
Understanding the Impact of AI on Content Marketing
If you've been in tune with the marketing landscape recently, you would notice a common denomination - Artificial Intelligence. AI, the once sci-fi jargon, has firmly planted its roots within our daily lives and businesses, especially in the area of content marketing. I mean, it's like "sushi" in Japan, so ubiquitous that there's hardly a niche or aspect of marketing it hasn't made its gateway into. With capabilities such as crunching massive data, pattern recognition and predictive modeling (which, by the way, blows my mind!), AI can enormously boost your content marketing strategy. But before diving into the tech-train of using AI for content marketing, we must first understand AI's impact on content marketing. Recent studies show that 80% of business leaders consider AI a "productive colleague". That's right, AI is not here to takeover; it's here to make your work life a breeze. A practical example is AI-based tools that can perform comprehensive content analysis, revealing insights that might take a human hours, if not days.
Embracing AI Tools for Content Creation
OK! Let's get down to the nitty gritty. And, by that I mean, AI tools. When I first started out as a blogger here in Melbourne, I was as green as they come - no content idea, no SEO knowledge, let alone AI tools! But, like a fine wine, with time, I got better! One thing that significantly improved my content creation was embracing AI tools. These tools can generate ideas, outline content, suggest edits, and even predict reader response! (I mean, 'predict reader response' - How uber-cool does that sound!) A popular example is Grammarly, which uses AI to identify grammar mistakes and provides writing style recommendations. So, whether you’re a novice blogger, a content marketing maestro, or someone like me, who still sometimes mix up their 'their' with 'they’re', AI content creation tools are your best pals.
Enhancing SEO with AI
Now, allow me to dish a little secret - SEO is like the secret sauce to online visibility. Seriously, try poking your head into the digital realm without it, and you'll be as visible as an Invisible Man on a foggy night. But fear not, for our AI knight in shining armour has come to the rescue! AI can immensely enhance your SEO tactics by providing keyword suggestions, analysing competition, and predicting algorithm changes (haven't we all been bitten by the infamous algorithm change). SEO tools like SEMrush and Moz leverage AI to bolster SEO efforts. Trust me on this one, integrating AI in SEO is the golden wager every content marketer needs to place.
Automating the Content Distribution Process with AI
Picture this: You've cooked up a great content piece – spellbinding, engaging, relevant, probably the best since you started blogging. But then, it fails to reach the right audience, or worse still, doesn't reach an audience at all! - A terrible fate, isn't it? Well, by automating your content distribution process with AI, you'd be dodging such an ill fate. AI can select the best platforms for your content, post them at the optimal times and even draw out a performance report! Automated content distribution tools like Social Flow and Buffer, simplify the entire content distribution procedure, so your content no longer risks gathering e-dust in some unseen corner of the internet.
Creating Personalised Content with AI
AI is like that best friend who knows you better than you know yourself – at least when it comes to content marketing. With AI's vast data analytic capabilities, you can create highly personalised content that speaks directly to your audience - almost like a tailor-made designer outfit that fits the client impeccably! And you know what they say; personalised content is the kindling that fires up audience engagement. AI tools such as OneSpot and Amazon’s recommendation engine exemplify how AI can deliver personalised content seamlessly.
Tracking and Analytics: AI to the Rescue
OK - I'm about to say something super-important so listen closely: "Data is the lifeblood of content marketing." There, I said it! But interpreting that data? Oh, now that's a Herculean task if left to mere mortals. Gladly, AI does the job flawlessly with commendable accuracy, keeping track of your data analytics and providing insights into what's working splendidly and what's...well, flopping like a fish out of water. Tools like Google Analytics, and AI models like predictive analytics can keep you abreast of your content performance, thus giving you the power to make data-driven decisions.
AI Chatbots: Your 24/7 Virtual Assistant
I wish I were an octopus, really, I do. Eight arms to manage everything - customer queries, emails, comments, feedback - Ah, what a life that would be! However, since Mother Nature chose to make me a human, I promised myself to find the next best thing. Voila – AI Chatbots! AI chatbots can handle routine tasks, including customer inquiries and feedback (on a lighter note, far better than I can!). With AI chatbots, customers can enjoy a 24/7 virtual assistant. And guess what, you can even programme your chatbot with your brand's voice and language for that personal touch!
Avoiding Mistakes and Ensuring Compliance – All Thanks to AI
Part of being human involves accepting that we all make mistakes (sigh!). Even though technology is growing in leaps and bounds, human error is still a thing. Accidentally published your content without a crucial keyword? Missed a vital meta tag that was meant to be included? Fear not! AI systems like MarketMuse or Siteimprove's Content Suite can detect and warn you about potential disasters before they occur. These AI applications can ensure everything is in compliance with your marketing strategy, SEO guidelines and legal requirements so you won't break a sweat, at least not in this area.
And there you have it! These are just a handful of ways AI can positively impact your content marketing approach. Just remember, making friends with AI is a surefire way to elevate your content marketing game. Happy AI-marketing, folks!